Built to stop wasted creator budgets.
Most creator campaigns underperform not from bad execution but from mismatched selection. MoonSplit exists to make that a solvable, measurable problem.
Audience psychographics first. Follower count last.
Forty percent of creator budgets evaporate on partnerships that look impressive in a deck and do nothing in market. We traced that failure to a single root cause: selection by reach instead of resonance.
Our matching system maps a creator's audience against your buyer's psychographic profile before a single contract is signed. Rigor replaces gut; accountability replaces hope.
Three principles we don't negotiate.
Fit over reach
Full workflow ownership
Repeatable, not relational
A creator with 40k aligned followers outperforms 400k misaligned ones. We select on audience composition and purchase intent, not vanity metrics.
From vetting through performance measurement, every stage is owned and reported. Client teams get clear accountability, not a handoff and a shrug.
Our matching system compounds with every campaign. Each data point sharpens the model — so results improve over time instead of starting from scratch.